Ollie Jones's musings

Monday, February 05, 2007

Allilgator shirts = springtime, romance, invulnerability?

Super bowl ads.

This nice-looking ad for alligator shirts (marketer = Izod) depicts a woman paddling alone in icy water in a covered-deck sea kayak. She's wearing gloves and a nice sweater, but she has no PFD (life-jacket) and no self-rescue gear.

If a person like her, paddling without a TV crew nearby, capsized, her life expectancy would be about five minutes.

This kind of media depiction causes people to die. Alligator shirts aren't good protection against cold water, or stupidity.

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